What are market analyzes?

Our experts are able to answer such questions as: increase sales? Which products should be promoted together? How to combine products into sets?

How?

using market analyzes that we can prepare and develop. A detailed list of analyzes together with questions on which the analyzes corresponds are below. We invite you to familiarize yourself with the list:

- Basket Analysis -
  • Which products / services are purchased together?
  • Which products should be promoted together? How to design promotional leaflets?
  • Which products can not be missing, or how to control stock levels?
  • How to improve the pricing policy of the company?
  • How to arrange the assortment in the store to maximize the value of baskets?
  • How to plan cross-sell strategies and up-sell sales?
- Basket Analysis on-line -
  • Which products / services are purchased together?
  • Which products should be promoted together?
  • How to plan on-line recommendation systems?
  • How to improve the pricing policy of the company?
  • How to arrange the assortment within the store’s website to maximize the value of the baskets?
  • How to plan cross-sell strategies and up-sell sales?
- Analysis of opinions posted on the Internet (such as blogs, social media) -
  • What do clients write about my company?
  • Which events / products / services / objects / brands are commented most often?
  • What is the tone of these comments? Positive, negative or indifferent?
  • Which elements of customer service should be better known to purchasers?
  • What ideas do my clients generate? Maybe one of them will be really useful for the development of my company?
- Analysis of the click stream (the behavior of Internet users on the site) -
  • How did the Internet users get to my website (search engine, direct entry of the website address, via a link from another website, from the social media website, by clicking paid advertisement – link, banner, photo, etc.)?
  • On average, how many time do Internet users spend on the site?
  • How many pages (objects, photos, products) are watching during one visit?
  • Are they new or returnable Internet users?(necessary login details, only the IP address will not provide this information)
  • Do they connect to the website using mobile devices (phones, tablets), desktop computers or other devices?
  • What are the most common “paths” to navigate the site?
  • In which place and after what time Internet users leave the website?
- Analysis of the stream of clicks through purchasing behavior, i.e. conversion, abandoned baskets -
  • What percentage of website visitors make a purchase?
  • How many clients spend on average?
  • What is the relationship between visiting time and basket value?
  • What percentage of internet users leave the shopping carts?
  • What actions on the site precede the abandonment of baskets?
  • Is the size of photos / videos or loading time of the page correlated with the abandonment of baskets?
  • What percentage of visitors subscribed to the newsletter? What percentage of netizens downloaded the price list / catalog / user manual?
- Segmentation research -
  • Can my clients be divided into subsets (segments)?
  • What characterizes people belonging to each segment? What interests do they have? Who are? What is their on-line activity?
  • What segmentation criteria will be the most effective? Let me differentiate my clients best?
- Analysis of sales data based on the analysis of secondary data -
  • Is it possible to distinguish seasonal variations in sales in my company? When exactly falls the “peak season”?
  • What is the sales trend?
  • What size of sales can I expect in the near future?
  • What is the sales dynamics of individual products / services?
  • What is the sales volume in individual segments on individual markets?
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